UI/UX design and branding for websites, apps and digital products
We design clear, consistent digital experiences for websites, mobile apps and custom software. Our work covers user flows, interface design, prototypes, design systems and brand identity, with practical handoff for development.
Based in Lahore, we work with businesses across Pakistan and international clients.
Design built around the product and its users
Good design starts with understanding what people need to do, what information matters, and how the product should behave across different screens and devices.
We use that understanding to shape user flows, layouts, interaction patterns and visual systems that are practical for both users and development teams.
The goal is to make the product easier to understand, easier to use and easier to maintain as it grows.
Quick answers
Do you design and build, or design only?
Either. Our development services cover websites, web applications and mobile applications, so design and development can be handled together where appropriate.
Can you work with our existing brand?
Yes. We can work within an existing brand system or help refine the visual direction. A new identity can be scoped separately or alongside the product design.
How many revisions are included?
Revision rounds and feedback stages are agreed as part of the project scope, and defined before the project begins.
Interface design and brand identity
Two areas of work that are often scoped together, and can be taken separately.
Interfaces for websites, apps and software products
We design interfaces around real product requirements, user tasks and technical constraints.
Services can include:
- User flows
- Wireframes
- Interface design
- Responsive layouts
- Interactive prototypes
- Dashboard design
- Web application interfaces
- Mobile app interfaces
- E-commerce user experience
- Component libraries
- Design systems
- Developer handoff
The level of research, prototyping and documentation depends on the size and complexity of the project.
From Rs. 60,000. See what that covers.
Discuss a UI/UX projectBrand systems for consistent digital communication
A clear brand system helps a business present itself consistently across websites, applications, social channels and marketing materials.
Services can include:
- Logo design
- Color palette
- Typography
- Visual direction
- Brand guidelines
- Digital asset templates
- Website brand application
- Product interface styling
Branding work can be delivered as a standalone project or developed alongside a website, application or product interface.
Discuss a branding projectReusable components for consistent product design
For larger websites and applications, reusable design components can make future updates easier and help maintain consistency across screens.
We can organize common elements such as buttons, forms, navigation, typography, spacing, cards, alerts and other interface patterns into a shared system.
Benefits can include
- More consistent interfaces
- Faster design iteration
- Easier developer handoff
- Reusable patterns
- Clearer documentation
- Better consistency as a product grows
Tools for interface design, prototyping and collaboration
We use established design and collaboration tools to create, review and hand off product interfaces.
Design & prototyping
Brand & visual
Estimate the potential impact of a redesign
Use your own figures to compare a current conversion scenario with a possible improved scenario. This calculator is for planning only and does not predict actual business results.
Enter your own estimate. Do not assume the redesign will produce a specific increase.
These figures are illustrative estimates based on the values you enter. Design changes do not guarantee improvements in conversions, revenue, retention or other business results.
From requirements to development-ready design
Five stages. Revision rounds and feedback stages are agreed as part of the project scope.
Talk designUnderstand the product
We review the business goals, users, functionality, content and technical requirements before starting detailed interface work.
Plan the experience
We organize page or screen structure, user flows and key interactions so the overall product experience is clear before visual details are finalized.
Design the interface
We create the visual system, layouts and reusable interface patterns, then refine them based on project feedback.
Prototype and review
Where useful, we create interactive prototypes so important flows and interactions can be reviewed before development.
Prepare the handoff
We organize designs, components, states and supporting notes so developers have a clear reference during implementation.
Design for websites, applications and digital products
Business websites
Clear page structures, responsive layouts and reusable visual patterns for service and corporate websites.
E-commerce
Product, category, cart and checkout experiences designed around clear navigation and practical purchasing flows.
Web applications
Interfaces for dashboards, portals, internal tools, SaaS products and other browser-based software.
Mobile applications
Interface design for iOS, Android and cross-platform applications, including navigation, screen states and reusable components.
Design systems
Reusable UI components and documented patterns for products that need consistency across multiple screens or teams.
Brand identity
Logo, typography, color and supporting visual guidelines for businesses that need a clearer digital identity.
What our web & SEO clients say
“Have worked with him for many years and done many different WordPress projects. Always works quickly and delivers on what he says he can do. If you need help making unique customizations to your WordPress website, he is your guy. Very good for on-site SEO as well.”
“Ghulam is a true master of WordPress and SEO. His knowledge is outstanding and he is a pleasure to work with. He is a valuable asset to our company.”
“Ghulam is an expert. He has excellent skills in SEO and anything WordPress. There is nothing that he cannot solve. It is such value to any business to have a contractor like this.”
“Ghulam is a master website developer. His knowledge of WordPress, SEO, coding and anything technical is second to none, his communication is outstanding. I am a tough task master and, many projects later, Ghulam is faultless. If you want the best, you have found it.”
What good product design can support
Design can support clearer user journeys and a more consistent product experience, but business results depend on the product, offer, audience, traffic, implementation and many other factors.
- Clearer user journeys. Organize information and actions so users can understand what to do next.
- Consistent interfaces. Use reusable patterns to make screens and interactions feel familiar across the product.
- Better usability. Identify confusing flows and simplify interactions where practical.
- Development clarity. Provide developers with organized layouts, components and interaction states.
- Brand consistency. Apply typography, color and visual rules consistently across digital touchpoints.
Designs prepared for implementation
We organize interface files, components, states and specifications so development teams have a clear reference when building the product.
When 313 Automations is also handling development, design and engineering can work together throughout implementation to resolve technical constraints and keep the final product aligned with the approved direction.
We consider practical accessibility best practices during interface design, including readable typography, contrast, interaction states and clear structure where relevant to the project.
What design work costs
UI/UX design starts at Rs. 60,000, the same figure shown on the price list. What a project actually costs depends on the number of screens, the platforms involved and how much research, prototyping and documentation it needs.
Brand identity and design system work is quoted per project, because the scope varies too much for a starting rate to be useful. Every project is scoped and quoted before work starts.
UI/UX Design & Branding: your questions
What is included in a UI/UX design project?
Do you design both websites and mobile apps?
Can you work with our existing brand?
Do you create interactive prototypes?
Do you provide designs to our development team?
Can 313 Automations also build the product after designing it?
Will a redesign increase our conversion rate?
How many revisions are included?
Tell us what you are designing
Share what you are building, who will use it and where you are in the process. We can recommend an appropriate UI/UX, branding or design-system scope.