SEO and digital marketing for search visibility and sustainable growth
Technical SEO, on-page work, local search, content strategy, GEO for AI-powered discovery and paid campaigns, with monthly reporting on what changed and what it moved. Based in Lahore, working with businesses across Pakistan and internationally.
Technical, local and content SEOGEO for AI searchMonthly reportingBased in Lahore
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The approach
SEO now includes traditional search, local visibility and AI-powered discovery
Most of the traffic still comes from the ordinary work: a site that search engines can read, pages written for a clear intent, a Google Business Profile that is actually filled in, and content that answers the questions people are asking. That is where the majority of our time goes.
The newer piece is GEO. Buyers increasingly put their question to an AI assistant before they open a results page, and those systems read a site the same way a search engine does: entity information, structure, schema and clear answers. Work on those helps both, which is why we treat GEO as an extension of the SEO plan and not a separate product.
We are based in Lahore and work with businesses across Pakistan and with international clients. Every engagement starts with an audit you keep, whatever you decide to do next.
Quick answers
What is GEO?
Generative engine optimization: making your business and content clear enough for AI-powered search tools to understand. What those tools then cite is their decision, not ours.
How long does SEO take?
It depends on the state of the site, the competition and the scope. Some technical fixes land in days; organic growth is ongoing work. You get a monthly report either way.
Do you run paid ads too?
Yes. Google Ads and paid social, planned around audience, offer, targeting and budget, with conversion tracking in place before any spend starts.
What does it cost?
SEO from Rs. 50,000 per month, local SEO from Rs. 35,000 per month. Full list on the pricing page.
What's included
SEO, content, local search and paid marketing services
Seven areas of work. Most engagements use three or four of them, and the audit decides which.
Technical SEO
The work that decides whether search engines and AI systems can reach your pages, read them and store them correctly. A site with indexation or speed problems holds back every other piece of the plan.
We go through the site, list what is broken in order of how much it costs you, and fix it. You get the list either way, so you can see what was wrong before anything is touched.
Crawlability, indexation and robots review
Metadata, canonical handling and redirects
Page performance and Core Web Vitals
Structured data, internal linking and sitemaps
Ideal for sites where good content is held back by technical problems.
Page by page work on the things a search engine reads to decide what a page is about: the topic it targets, the heading structure, the copy itself, the metadata and the links between related pages.
It starts with keyword and topic research, so each page is written for one clear search intent instead of competing with three of your own pages for the same query.
Keyword and topic research
Page structure, headings and search intent
Content improvement and metadata
Internal linking between related pages
Ideal for sites with plenty of pages and no clear target for any of them.
Local SEO work can improve the signals search engines use to understand your business, location and services. That covers your Google Business Profile, the consistency of your business information wherever it appears, and pages that are genuinely about the areas you serve.
Google Maps and the local results are ranked by Google, so placement there is not something any agency can promise. What we can do is make sure nothing in your setup is working against you.
A plan for what to publish and in what order, built around the questions your buyers actually ask and the topics you need to cover properly to be taken seriously in your category.
Every piece is written to a brief and a search intent. Some articles earn traffic, some earn links, some exist to answer one question well for the people already talking to your sales team.
Service pages and landing pages
Article and FAQ planning around search intent
Topic coverage across a subject, not one-off posts
Internal linking as the library grows
Ideal for businesses building organic visibility over the long term.
GEO work focuses on clearer content structure, entity information, useful source material and structured data that can help search and AI systems understand your business. It can make a business easier for those systems to read, but citations and placements are controlled by the platforms themselves.
Much of it overlaps with good SEO: accurate entity data, clean markup, direct answers to real questions and consistent information about your brand across the web. There is a fuller explanation on our generative engine optimization page.
Paid campaigns are planned around audience, offer, targeting, budget and measurable performance. Conversion tracking goes in first, because a campaign you cannot measure is a campaign you cannot improve.
Paid search also tells you quickly which terms convert, which is useful information for the organic plan long before the organic plan starts to move.
A planned presence on the platforms your customers actually use, organic and paid, with the posting cadence agreed up front so it does not quietly stop after month two.
Social rarely closes a sale on its own. It keeps a brand visible between the point someone first hears about you and the point they search for you by name.
Content planning and posting cadence
Paid social campaigns and audience targeting
Platform-specific strategy, not the same post everywhere
Reporting on reach, engagement and tracked leads
Social media marketing is part of our Digital Marketing service, from Rs. 60,000 per month. See what that covers.
Ideal for brands building awareness alongside search.
SEO and marketing tools used for research, tracking and reporting
We use established SEO and analytics tools for research, monitoring, technical reviews and reporting. Where a tool holds your data, the account is set up in your name and stays with you.
Research & analytics
GA4Search ConsoleAhrefsSemrush
Technical & schema
Screaming FrogSchema.orgLighthousePageSpeed
Content & ads
SurferGoogle AdsMeta AdsLooker Studio
Try it
Model a search scenario in rupees
Set both scenarios yourself. There is no assumed ranking improvement and no built-in click-through curve: every figure below is arithmetic on the numbers you enter.
These figures are illustrative estimates based on the values entered. Search rankings, click-through rates, conversions and revenue can vary significantly and are not guaranteed.
How we work
SEO strategy and ongoing optimization
The same four stages every time, so you always know which one the work is in.
A technical, content and competitor review of the site to find what is holding it back.
02
Fix the foundations
Technical issues, structured data and local business information put right first.
03
Create and optimize
Pages and content written for a clear search intent, structured so search and AI systems can read them.
04
Measure and adjust
Monthly reporting on traffic, rankings and conversions, then more of whatever is working.
Who it's for
Who this work suits
Local service businesses
Improve local search visibility for the areas and services you actually cover.
E-commerce
Product and category pages that are indexed properly and written for buying intent.
B2B & SaaS
Content and SEO designed to support qualified traffic and lead generation.
Multi-location brands
Consistent business information and location pages across every branch.
Web & SEO client reviews
What our web & SEO clients say
“Have worked with him for many years and done many different WordPress projects. Always works quickly and delivers on what he says he can do. If you need help making unique customizations to your WordPress website, he is your guy. Very good for on-site SEO as well.”
BNBlake J. NolanWordPress Updates & Maintenance
“Ghulam is a true master of WordPress and SEO. His knowledge is outstanding and he is a pleasure to work with. He is a valuable asset to our company.”
AHAdil HarchaouiOngoing WordPress Development & SEO
“Ghulam is an expert. He has excellent skills in SEO and anything WordPress. There is nothing that he cannot solve. It is such value to any business to have a contractor like this.”
AHAlinda HenersonOngoing SEO
“Ghulam is a master website developer. His knowledge of WordPress, SEO, coding and anything technical is second to none, his communication is outstanding. I am a tough task master and, many projects later, Ghulam is faultless. If you want the best, you have found it.”
JHJustin HarrisWordPress, SEO & Development
No black boxes
What the monthly report covers
Reporting comes from Search Console and your own analytics, in accounts set up in your name. If the numbers went the wrong way that month, the report says so and says what we are doing about it.
Organic traffic, rankings and Search Console coverage
Conversions and leads, where tracking is set up properly
Campaign performance, technical changes and content progress
Dashboards and accounts you own and keep
Budget
What search work costs
These are the published starting rates, in Pakistani rupees, and they are the same figures shown on the price list. Every engagement is scoped and quoted before work starts, so read them as where a retainer begins and not as a fixed package.
Service
Starts at
What it covers
Search Engine Optimization
Rs. 50,000 per month
SEO services for improving your website’s visibility in Google and other search engines.
Local SEO
Rs. 35,000 per month
Local SEO services for businesses that want to improve visibility in Google Maps and location-based search results.
Generative Engine Optimization
Rs. 60,000 per month
Improving how clearly AI-powered search platforms can understand your business, services and website content.
Answer Engine Optimization
Rs. 50,000 per month
Creating clear and useful content that directly answers common customer questions.
AI Search Visibility
Rs. 45,000 per month
A review of how your business is represented across AI-powered search tools, and where the accuracy and clarity of that can be improved.
PPC and Google Ads Management
Rs. 40,000 per month
Management of Google Ads and other paid search campaigns.
Digital Marketing
Rs. 60,000 per month
Support across search engines, paid advertising, content, social media and email marketing.
Retainers are monthly and can be stopped with notice. There is no minimum contract length, and the audit, the dashboards and the accounts stay yours if you do stop.
FAQ
SEO and digital marketing: common questions
What is GEO and how is it different from SEO?
SEO is about how search engines rank your pages. GEO, or generative engine optimization, is about how clearly AI-powered search tools can read and understand your business, services and content. The two overlap a great deal: clean structure, accurate entity information and useful source material help both. Citations and placements inside AI answers are controlled by those platforms, so this work improves how understandable your site is without controlling the outcome.
How long does SEO take?
SEO timelines vary based on the site’s current condition, competition, content, authority and the scope of work. Some technical improvements can be implemented quickly, while meaningful organic growth usually requires ongoing work. We report every month so you can see what was done and what moved.
Do you guarantee rankings or a place in the map pack?
No, and neither we nor any other agency can guarantee them. Google and the AI platforms control their own results and change them often. What we commit to is the work itself: the technical fixes, the content, the local signals, the structured data and monthly reporting you can check against your own analytics.
What does SEO cost?
Search engine optimization starts at Rs. 50,000 per month and local SEO at Rs. 35,000 per month. Google Ads management starts at Rs. 40,000 per month and generative engine optimization at Rs. 60,000 per month. Every engagement is scoped and quoted before work starts, and the full list is on the pricing page.
Can you run SEO and paid campaigns at the same time?
Yes. Paid search can reach an audience while organic work is still building, and the keyword and conversion data that comes back from campaigns feeds straight into the SEO plan. We look at what each one is costing and returning before deciding where the next rupee goes.
Do you buy links or use other shortcuts?
No. We do not buy links or use tactics that put a site at risk of a manual action. Work that survives an algorithm update is worth more than a spike that disappears with the next one.
Do you work with businesses outside Lahore?
Yes. We are based in Lahore and work with businesses across Pakistan and with international clients. SEO, GEO and content work is delivered remotely. Local SEO runs through your Google Business Profile, your listings and your location pages, so it works the same way wherever the business is.
What is in the monthly report?
Organic traffic and rankings from Search Console and analytics, conversions and leads where tracking is set up properly, performance on any paid campaigns, the technical changes made that month and where the content plan has got to. The dashboards and the accounts stay in your name.
Is local SEO worth it for a small business?
Local search carries high purchase intent, and a well-kept Google Business Profile, consistent business information and pages that are genuinely about your service areas are within reach of a modest budget. How competitive your area and category are will shape how much work it takes.
Get started
Improve your search visibility
Send us the site and what you are trying to reach. We will go through it and come back with an audit that identifies opportunities in search performance and content coverage, plus a quote for the work.
Reply within 1 business dayThe audit is yours to keep
Social Media Marketing
A planned presence on the platforms your customers actually use, organic and paid, with the posting cadence agreed up front so it does not quietly stop after month two.
Social rarely closes a sale on its own. It keeps a brand visible between the point someone first hears about you and the point they search for you by name.
Social media marketing is part of our Digital Marketing service, from Rs. 60,000 per month. See what that covers.